Being good is good for business
April 30, 2014 § Leave a comment
We live in a time of increasing awareness about global issues. It is common knowledge now that our actions have an effect on the world around us, often in distant places. We at Vada believe in a holistic approach to well-being and we try our best to create a healthier and more equal world, and that desire transfers over to the products and services we buy and the business relationships we form.
We are super excited to provide Fair Trade beverages for a fortnight from 3 May to 17 May. Vada will be a platform to highlight the benefits of using fair trade practices in our businesses. The gorgeous people at Caffe L’affare, Kokako, and Scarborough Fair are donating two weeks supply of their Fair Trade luscious beverages to Vada Clients.
So many things we enjoy every day – like coffee, bananas, tea and cocoa – come from the developing world. Typically just a tiny percentage of what we pay actually gets back to the people who grow the goods, leaving them struggling to feed their families, send their children to school, pay for healthcare or meet other basic needs. In some cases, growers are unable to cover their production costs.
Fair trade helps people take control of their livelihoods and create a better future for themselves through:
- fair pricing guaranteed to cover sustainable production costs
- safe and healthy working conditions
- building partnerships and investing in local community development projects
- growing methods that respect the environment
- working with growers to develop their skills and capabilities
Promoting Fair Trade in New Zealand is just one of the ways Oxfam empowers producers in the developing world to get a better deal from trade.
With Oxfam’s support coffee and rice growers in East Timor are able to earn higher prices for their crops through access to technical training and new processing equipment.
In Samoa, Oxfam helps local growers gain higher returns through organic certification.
Globally, Oxfam is making trade fair for the worlds poorest people – through research, campaigning and advocacy. In New Zealand, they lobby the Government to ensure poverty reduction is at the heart of trade agreements with Pacific Island Countries. They also work with local groups and governments across the Pacific to strengthen their voices in international trade negotiations.
Oxfam believes that everyone has the right to a life free from poverty. They link local-level action with international campaigns for basic rights to create a secure and more equal world.
We at Vada – think that is pretty cool. Vada is dedicated to being an environmentally conscious company and where possible have aligned ourselves with companies and brands that share the same ethos and operate from an ethical and sustainable approach.